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Retail Report: Mollusk sales continue gradual upswing

Mussels show strong growth with 9.1 percent increase

August 01, 2010

Contributing 4.9 percent to total seafood sales and 6 percent to fresh seafood sales, mollusk dollar sales have increased year-over-year since 2005. In the latest 52 weeks ending April 24, consumers nationally spent $307 per store per week on mollusks, up 3.3 percent compared to the prior 52-week period.

While scallops accounted for the majority of mollusk dollar sales with a 58.1 percent 
 share across the United States, mussels had the highest growth compared to last year. Average mussel sales increased 9.1 percent, making up 5.4 percent of the mollusk category. Scallops showed a 0.5 percent decrease in dollars year-over-year. Clams and oysters accounted for 17 percent and 15.2 percent of the mollusk category, respectively. The remaining 4.3 percent of mollusk-category dollar sales comprised octopus, squid, snails and other species.

Mollusk sales are seasonal, with peak sales during the holidays as consumers indulge on more expensive items for parties and family get-togethers. Total mollusk sales peaked at $739 per store the week of Christmas and $491 the week of New Year's. Consumer demand for mollusks was also high the week of Thanksgiving at $482 per store, driven by oysters. Weekly sales reached an annual low of $226 per store during the last week of September.

Weekly store sales in the East region surpassed the national average dollar sales for mollusks. Average weekly dollar sales for the East were $775 per store, 152.4 percent higher than the national average. Weekly store sales in the East also showed the greatest increase in dollars, up 5.6 percent compared to the prior year.

The Central region averaged the lowest weekly mollusk sales with $179 per week, 41.7 percent lower than the national average. The West was the only region to show a decline in weekly dollar sales per store, down 3.7 percent to $183.


This sales review is provided by the Perishables Group of Chicago, an independent consulting firm focused on creating innovation and value for clients in the fresh food industry.

Reported results are for the 52 weeks ending 
April 24, 2010. Results were compiled from grocery stores nationwide, representing 63 percent of national supermarket ACV share.

Sales data provided by Perishables Group FreshFacts® powered 
by Nielsen.



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