« October 2006 Table of Contents Pin It

Holidays spark RTE platter sales

Summer offers opportunities to promote more dips and spreads

October 01, 2006

Ready-to-eat (RTE) sea­food, which includes platters, seafood dips and seafood spreads, provides easy and elegant options for entertaining during any season. Nationally, RTE seafood sales accounted for an average of 3.7 percent of seafood-department sales per week per store during the 52-weeks between July 2005 and June 2006; sales averaged $178 per week per store.

RTE seafood thrives during the year-end holidays, and the top week during the 52-weeks was the 2005 Christmas week, with average store sales of $833, more than four times the annual average. Platters registered a 90.5 percent RTE seafood dollar share during the 2005 Christmas week, more than 10 percentage points above its annual average.

Summer is historically the period of lowest sales for RTE seafood, likely due to consumers opting for unprepared seafood or other proteins to grill; however, there are opportunities for retailers to promote dips and spreads as picnic fare during this period. The last week in August 2005 posted the lowest RTE sea­food sales during the 52 weeks, with a national average of $112 per store.

Seafood platters accounted for 79.5 percent of RTE seafood sales from July 2005 to June 2006, followed by crab dips/spreads at 10.8 percent, seafood dips/spreads at 3.8 percent, salmon dips/ spreads at 3.5 percent, other dips/spreads at 1.2 percent, lobster dips/spreads at 0.7 percent, shrimp dips/ spreads at 0.5 percent and clam dips/spreads at less than 0.5 percent.

RTE fish captured 62.8 percent of RTE seafood dollar share the first week of March 2006, which is 12.4 percentage points above the annual average, corresponding with Mardi Gras and the start of Lent.

Featured Supplier

Company Category