« January 2007 Table of Contents
Editor's Note: We’ve been hard at work
By Fiona Robinson, Editor in Chief
January 01, 2007
As you may have already realized, there are quite a few
changes with this issue of SeaFood Business . The first thing
you'll notice is the design orchestrated by Laura Dobson, who
was recently promoted to art director. The clean lines and
fresh colors produce a package that enhances the editorial
content and is pleasing to the eye. After you take a look
through the issue, I'm sure you'll agree Laura's promotion is
The design supports the magazine's important role of
providing news and analysis for seafood buyers. Our mission
statement on the cover says it all: Your Authority on Buying
and Selling Seafood. This mission has been voiced internally by
the editorial staff for many years. With every story we ask,
"What does this mean for the buyer or seller?" The time is
right to reinforce this statement with our readers.
Part of our editorial mission is to re-evaluate the articles
in SFB . This issue marks the debut of International Sourcing.
While domestic species are very important to our readers, many
seafood buyers are sourcing seafood globally. Every other month
we'll highlight a foreign country that contributes
significantly to the U.S. seafood supply. This issue looks at
Iceland, which is playing an increasingly important role for
U.S. buyers looking for a sustainable whitefish resource.
This International Sourcing column alternates with
Processing & Services, which is a primer on the processing
techniques and services most relevant in today's business
climate. In February you'll read about companies that are
working to extend shelf life by incorporating new products on
the processing line.
Another editorial change is Top 10 Species. This updated
feature, formerly called Species Focus, highlights species on
the top 10 U.S. per capita seafood consumption list. This
issue's Pollock/Surimi article is No. 4 on the 2004 list.
Professionals in this industry are never short on opinion.
We're devoting a monthly Point of View column to share these
opinions with our readers. This month Robert Jones, executive
director of the Southeastern Fisheries Association, discusses
the state of species substitution at Florida seafood vendors
You'll still see many of the features and columns that our
readers depend upon, including Top Story, Newsline, Market
Report, Trend Watch, In the Kitchen, Case Study and One on One.
We've just dressed them up a bit.
Welcome to the new SFB , and as always, I welcome your
feedback. Drop me a line at firstname.lastname@example.org and tell me
what you think.