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Retail Report: Consumers turn to crab for dip options

Subcategory sales up 3.3 percent over 2005-06

dips/spreads

December 01, 2007

Dips and spreads is a small subcategory within the seafood department, but plays a very important role around the end of the year when consumers are looking for easy entertainment foods.

The product category accounted for 0.7 percent of total retail seafood sales during the 52 weeks ending Aug. 25. Nationally, the category averaged $39 in weekly sales, increasing by 3.3 percent compared to the previous year.

Category sales were highest during holiday weeks. For example, dip sales peaked during Christmas week, averaging $78 per store. The Thanksgiving holiday saw the second highest average weekly sales for the category with $60 per store, followed by Super Bowl week in February with $51 per store. Sales also hit a modest spike during the Fourth of July holiday week.

Seafood dips and spreads sales reached an average annual low of $33 during the weeks ending April 28 and Aug. 25.

Average weekly sales during the 52 weeks ending Aug. 25 were highest in the South at $59 per store. Dips and spreads dollar contribution to seafood sales was also highest in the South at 1.3 percent.

In all regions, average weekly sales either grew or remained the same. The Central region saw the largest increase in average weekly sales, up 13.8 percent compared to the previous year.

Category sales were lowest in the West, which averaged $19 per week per store.

Nationally, crab dips and spreads accounted for the majority of average weekly sales with 58.2 percent of total category sales during the 52 weeks ending Aug. 25. Salmon dips represented the second highest average weekly sales at 18.7 percent, followed by seafood at 16.4 percent (including seafood and cheese spreads), the "other" subcategory at 5.4 percent and lobster at 4.7 percent.

With a combined category dollar share of less than 2 percent, shrimp and clam dips accounted for 1.8 percent and 0.1 percent of average dollar sales, respectively.

 

This sales review is provided by the Perishables Group of West Dundee, Ill., an independent consulting firm focused on innnovation and creating value for clients in the fresh food industry. Reported results are for Aug. 26, 2006, through Aug. 25, representing 62.4 percent of national supermarket ACV share. Sales data provided by Perishables Group's 
FreshFacts®, powered by A.C. Nielsen. For more information, contact Steve Lutz at (509) 884-2616 or steve@perishablesgroup.com

 

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