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Retail Report: Scallops backbone of retail mollusk category

Weekly scallop sales increase 8 percent over 2007

scallops

October 01, 2008

Whether "wet" (treated with a preservative) or "dry" (untreated), U.S. retail scallop sales are slowly increasing.

Within the mollusks category, scallops represented 3 percent of seafood department sales nationwide during the 52 weeks ending June 28 and accounted for approximately 60 percent of dollar share, the largest in the category.

Nationally, weekly scallop sales averaged $164 per store for the 52 weeks ending June 28, up 8.4 percent from the same period the previous year.

Like with most shellfish sales, December is the peak season for scallop sales. Coinciding with New Year's Eve, the week of Dec. 29, 2007, registered the highest weekly scallop sales nationwide at $278 per store, up nearly 30 percent from the previous year. Scallop sales bottomed out from late September to early December. For the week of Dec. 1, 2007, average weekly sales reached an annual low of $111 per store, up 3.9 percent from the previous year.

The Eastern region, the primary source of the United States' scallop harvest, had the highest weekly sales at $389 per store, up 2.7 percent from the previous year. The East also contributed 4.5 percent to total seafood dollar share. The South and West regions both contributed 2.5 percent to total seafood dollar share; the South had $122, and the West region had $117 in weekly sales per store. The Central region had the lowest weekly sales at $108 per store and contributed 2 percent to total seafood dollar share.

Heavy scallop sales coincide with holidays such as New Year's Eve and Valentine's Day. Reflecting the national trend, the East and South had the highest weekly scallop sales the week of Dec. 29, 2007, with $809 and $171 per store, respectively. The week of Feb. 16 had the highest weekly scallop sales for the Central region at $183 per store, while the week of Sept. 8, 2007, had the highest weekly scallops sales for the West at $193. During the same weeks, compared to the previous year, the Central, East and South regions' sales were up 48.2 percent, 39.7 percent and 22 percent, respectively. Sales in the West were down 51.8 percent compared to the previous year.

Weekly scallop sales per store increased in all regions compared to the previous year. Contribution to total seafood dollar sales increased in all regions but the East, which remained flat at 4.5 percent. The South reported the biggest increase at 16.7 percent in scallops' weekly sales per store, while the East reported the lowest increase at 2.7 percent.

 

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