« November 2008 Table of Contents 
Point of View: Rupert Howes
Chief executive, Marine Stewardship Council, London
November 01, 2008
Two elements are crucial to shift more fisheries worldwide
to a sustainable basis: awareness and partnership. The solution
to depletion of fish in our oceans is not elusive. Scientists,
fishery managers, the seafood industry and environmental
organizations may not always agree on exact data and the
impacts of specific practices, but we have the means to monitor
and manage how much fish we take out of the sea in relation to
the stock's ability to replenish. And we know generally how to
protect their habitat.
To advance sustainability, we need to raise awareness more
broadly, not just of the problem, but of tools and options
available to help ensure current sources of food and income and
the future of fish stocks. Much progress has been made but we
are still far from the goal. With increased knowledge and
access to sustainable choices, the industry and consumers can
play a significant role in driving further change.
There is no panacea or single solution, however. The MSC's
market-based approach is an effective tool but it is only one
in the toolbox. Ensuring that global fishery resources are
sustainably managed takes a multi-faceted approach and
partnership across a broad spectrum. It requires application of
the best science to sound public policy, responsible
management, enforcement efforts, eradication of IUU (illegal,
unreported and unregulated) fishing and other measures.
Expanding awareness worldwide and strengthening partnerships
are both critical. Together we can generate a powerful movement
and bring about major advances in ensuring fish now and for
future generations.