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Retail Report: Shrimp sales outpaced by overall department sales
Retail subcategory increased by 2.4 percent over 2006 sales
January 01, 2008
Americans consumed 4.4 pounds of shrimp per capita in 2006, according to the National Fisheries Institute in McLean, Va., and 2007 retail sales show consumers' favorite seafood continues to gain popularity.
Shrimp is the largest subcategory in the shellfish category, accounting for 29.7 percent of seafood sales during the 52 weeks ending Sept. 29. Nationally, the subcategory averaged $1,601 in weekly sales, increasing by 2.4 percent compared to the previous year. However, the seafood department grew at a faster rate overall and shrimp's dollar contribution declined by 1.5 percent during the 52 weeks.
The sales trend indicates that shoppers splurge on shrimp during the holiday season. For example, shrimp sales peaked the week before Christmas, averaging $2,891 per store. Christmas week saw the second highest average weekly sales for the subcategory with $2,806 per store, followed by Fourth of July week with $2,023 per store. Shrimp sales reached an average weekly low of $1,111
per store during the week after Thanksgiving in 2006, as consumers likely focused on holi-day leftovers.
Weekly shrimp sales grew nationwide; however, dollar contribution to seafood department sales declined in all regions. Average weekly sales for the subcategory were highest in the East at $2,455 per store. Average weekly shrimp sales grew the most in the South, increasing by 3.5 percent. Dollar contribution was also highest in the South at 30.8 percent, despite declining by 1.4 percentage points compared to 2006's contribution.
Compared to the rest of the shellfish category, shrimp accounted for 61.8 percent of average weekly sales during the 52 weeks. Crab represented the second highest share of average weekly sales at 22.9 percent, followed by scallops at 5.9 percent, lobsters at 5.2 percent, clams at 1.7 percent and oysters at 1.3 percent. Mussels, squid, crayfish/crawfish and octopus each represented less than 1 percent of total category share.
This sales review is provided by the Perishables Group of West Dundee, Ill., an independent consulting firm focused on innnovation and creating value for clients in the fresh food industry. Reported results are for Sept. 30, 2006, through Sept. 29, 2007, representing 63.5 percent of national supermarket ACV share. Sales data provided by Perishables Group's FreshFacts®, powered
by A.C. Nielsen. For more information, contact Steve Lutz at (509) 884-616 or firstname.lastname@example.org