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News Line: Yum! commits to sustainable seafood

Corporate responsibility report is company's first

- Steven Hedlund
January 01, 2009

The parent of quick-service seafood chain Long John Silver's in early December released its first corporate responsibility report outlining its commitment to environmental and social responsibility, including its pledge to source only sustainable seafood.

In the report, "Serving the World," Yum! Brands of Louisville, Ky., says its commitment to sustainability is longstanding.

"Over a decade ago, we came to the realization that, in order to ensure a lasting and diverse supply chain for seafood, we needed to make certain that our seafood sourcing practices are sustainable," says the report. "We carefully selected fisheries and aquaculture operations in the world that are considered to be sustainable."

Since 1993, more than 99 percent of Long John Silver's battered whitefish has originated from three sources - Bering Sea Alaska pollock, New Zealand hoki and South Africa hake. Since then, all three fisheries have been certified as well managed and sustainable under the Marine Stewardship Council program.

Additionally, all but one of the shrimp processing plants in China and Ecuador that supply Long John Silver's with battered shrimp have been certified as sustainable by an independent, third-party organization.

"Our view is that the dynamic nature of societal and environmental changes - some predictable, some not - requires us to anticipate, understand and respond meaningfully," says David Novak, the company's chairman and CEO. "That makes us stronger and better as a company and as a responsible citizen of the world community."

Yum operates nearly 36,000 restaurants in more than 110 countries. In addition to LJS, its brands include KFC, Taco Bell, Pizza Hut and A&W. - Steven Hedlund



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