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Retail Report: Oyster occasions remain steady

Year-end holidays support sales

By Staff Reporters
April 01, 2014

The mollusk category contributed 4.7 percent to fresh seafood sales and increased dollar sales 5.7 percent during the 52 weeks ending Dec. 28, 2013. The oyster category, which at 16.8 percent dollar share was the second-largest mollusk sub-category behind scallops, contributed to mollusk sales increases during this period. Nationally, oyster sales increased 4.1 percent compared to the previous year.

During the 52 weeks ending Jan. 25, 2.3 percent of U.S. households purchased oysters, which was steady compared to the previous year. These households purchased oysters on 1.6 trips per year, which was unchanged compared to the prior year. The average spend per oyster-shopping trip increased 2.8 percent to $10.73.

Oyster sales spiked during the holiday season, and peaked the week of Thanksgiving (the week ending Nov. 30) at $236 per store. The second highest-selling period occurred the week of Christmas (the week ending Dec. 28, 2013) when sales reached $208 per store. The lowest-selling week for oysters occurred the week ending Aug. 24, 2013, at $17 per store. 

The South outperformed the other U.S regions during the latest 52 weeks, averaging $59 per store per week, an increase of 7 percent compared to the previous year. The Western region posted the second highest sales at $34, but decreased 1.6 percent compared to the prior year. 

The Eastern region posted the lowest oyster sales, at $25 per store per week, which was an increase of 2.4 percent from the prior year. The Central region posted sales at $29 per store per week and increased 1.4 percent versus the prior year. 

This sales review is provided by Nielsen Perishables Group. Based in Chicago, Nielsen Perishables Group specializes in measurement, analytics, marketing communications, category development, promotional best practices and shopper insights. FreshFacts Point-of-Sale Data: 52 weeks ending Dec. 28, 2013, key U.S. grocery, mass/supercenter and club chains. FreshFacts® Shopper Insights Powered by Spire: 52 weeks ending Jan. 25, grocery channel only. For more information, contact Haley Hastings at the Nielsen Perishables Group: (773) 929-7013, haley.hastings@nielsen.com.

Find other SeaFood Business articles discussing oyster here.


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