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Retail Report: Shopping trips decrease

Increased finfish dollar sales drive 2013 department growth

March 01, 2014

Fresh finfish accounted for the largest share of seafood department dollar sales, at 38 percent, during the 52 weeks ending Nov. 30, 2013. Fresh shrimp was the second-largest contributor to seafood dollar sales with a 27 percent share. 

More than 60 percent of U.S. households purchased fresh seafood during this period. These households purchased seafood on 6.11 trips per year, down 1.03 percent from the prior year. Seafood dollar sales were down 0.4 percent, while dollars per trip increased 2.5 percent for an average of 28 cents more
per trip. The decrease in dollars was influenced by the 1.6 percent decrease in household penetration.

Within fresh seafood, finfish made up 47.7 percent of sales, with weekly dollar sales up 3.5 percent to $2,577 per store. The top four finfish varieties (salmon, tilapia, catfish and cod/scrod) all saw dollar increases compared to the previous year. Of the four species, cod/scrod saw the highest growth, up 9.8 percent to $180 per store per week. Mollusks, shrimp and crustaceans also experienced dollar growth, with crustaceans (crab, lobster and crawfish) being the only category within fresh seafood to increase dollar share compared to the previous year (up 0.5 percentage points). 

The Southern region showed the strongest dollar growth in fresh seafood, up 5 percent compared to the previous year. Crustaceans displayed the highest growth in the South, up 12.7 percent compared to the previous year. The Eastern region had the smallest growth, up 0.7 percent. Each seafood category within the region experienced declines except finfish, which increased dollar sales 3.4 percent. 

Prepared seafood accounted for 17.1 percent of department dollar sales, steady compared to the previous year. Average weekly dollars per store for prepared products increased 1 percent to $1,167 during this period. Prepared fish increased weekly dollars per store 7.1 percent to $423 — the highest growth within prepared seafood.

Other seafood items, which includes dips, soups and sides, contributed 3.7 percent to seafood department dollar sales during the latest 52 weeks, increasing average weekly sales 7 percent to $255 per store. 

This sales review is provided by Nielsen Perishables Group. Based in Chicago, Nielsen Perishables Group specializes in measurement, analytics, marketing communications, category development, promotional best practices and shopper insights. Reported results are for the 52 weeks ending Nov. 30, 2013. Results were compiled from key U.S. grocery, mass/supercenter and club chains, including 18,000 stores nationwide. For more information, contact Haley Hastings at the Nielsen Perishables Group: (773) 929-7013, haley.hastings@nielsen.com.

Find other SeaFood Business Retail Report articles here.


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