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Retail Report - Crab, crabmeat sales lag

Increased retail prices dent crab dollars per store

by Staff Reporter
October 01, 2012

Crabs and crabmeat were affected by increased average retail prices in the 52 weeks ending June 30, with weekly crab dollars per store down 3.5 percent and crabmeat down 0.8 percent. Supermarket crab sales averaged $343 per store per week, while crabmeat averaged just $112 in the same period. Crabs accounted for nearly half of crustacean category dollar sales with 47.3 percent dollar share; crabmeat accounted for 15.4 percent.

Crab sales peaked during the weeks corresponding with New Year’s Eve, bringing in $751 per store the week of Dec. 31, 2011, down from $805 the previous year. Weekly crabmeat sales peaked a week earlier, bringing in $316 per store during the week ending Dec. 24, 2011, compared to $327 per store the previous year. The second-highest period in sales for crabs coincided with Valentine’s Day and Thanksgiving for crabmeat, proving crabs and crabmeat are a popular option for winter holiday meals or appetizers.

Average weekly sales per store for crabs decreased in all four U.S. regions. The South led weekly crab sales, bringing in $410 per store (down 0.9 percent) compared to the Western region, which had the lowest average weekly dollars of $225 per store (down 11.2 percent). The East brought in the second highest weekly sales per store at $398 (down 2.5 percent), and the Central region followed with $285 per store (down 4.3 percent).  

Regionally, fresh crabs and crabmeat had the same spikes as national sales in the weeks associated with New Year’s Eve and Valentine’s Day. The Central region had the highest average sales, hitting $1,116 per store during New Year’s week and the lowest sales per store at $158 the week ending Oct. 29, 2011. While the Western region had the lowest average sales throughout the period, the West posted the third highest peak at $839 per store during the week ending Dec. 31, 2011. At the lowest point, the West brought in $118 per store the week ending Oct. 29, 2011.

This sales review is provided by the Nielsen Perishables Group. Based in Chicago, the Nielsen Perishables Group specializes in research, analytics, marketing communications, category development, promotional best practices and shopper insights. Reported results are for the 52 weeks ending June 30, 2012, compiled from grocery stores nationwide representing 62.2 percent of national supermarket ACV share. For more information, contact Kelli Beckel at: (773) 929-7013; kelli.beckel@nielsen.com. 


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