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Editor's Note: Information knows no borders

Fiona Robinson
March 05, 2012

The globalization of the U.S. seafood supply is here and it began long before the dawn of country-of-origin labeling (whether you like it or not). Buyers have a bounty of shrimp, tilapia and other products produced overseas that Americans readily consume, while domestic processors also take advantage of lower-cost processing labor abroad. This is why some domestic products wind up with country-of-origin labels from overseas, such as Alaska pollock products that read “product of China” or Maine lobster products that read “product of Canada.” 

Seafood is a commodity that crosses many borders before it reaches the end consumer, whether they’re in Boston, Brussels or Beijing. Therefore, to better serve buyers both in the United States and overseas, SeaFood Business is expanding its coverage and distribution beyond North America.

This issue of SeaFood Business marks the official launch of our increased coverage. In this issue we dish on skrei, a special run of Norwegian cod that’s got Europe’s finest chefs buzzing (Global Foodservice). We also explore the possibilities of feeding farmed fish with “magmeal,” a cheaper alternative to traditional fishmeal that is being produced in South Africa (Global Feature: Aquaculture). These features join the extended news coverage, the new Trade Tracker column and updated Market Reports that were introduced in the January issue. And to help us with this expanded territory we’ve added Marjorie Ferris to our advertising sales team as a sales manager covering the West Coast, Asia and South America, and she also sells advertising on SeafoodSource.com. Please join me in welcoming Marjorie!

Many different factors contribute to the amount of seafood imported into the United States. And with a growing middle class in Asia demanding more seafood — potentially sourced from the United States — the export picture continues to look brighter. It’s imperative that buyers everywhere are up to speed on what’s happening in the global seafood industry.

Our commitment of keeping buyers and sellers informed hasn’t changed, but now our promise extends beyond U.S. borders.

March 2012 - SeaFood Business

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