« December 2011 Table of Contents 
Distributor Survey: Selling more, making less
Distributors bullish about future in biennial survey
December 05, 2011
A few years ago distributors were worried about sustainability certifications and expanding their seafood sales. Those concerns have been replaced by sourcing and rising wholesale prices, a challenge the entire food industry shares.
The survey was conducted online in September by Diversified Business Communications, SeaFood Business’ parent company, and had a response rate of 7.8 percent. Seafood-only distributors comprised 65.7 percent of respondents, protein distributors were 7.8 percent, broadline distributor respondents were 22.8 percent and 3.7 percent of respondents classified their business as “other.”
